WHAT FACE DO YOU PRESENT TO THE WORLD?
The Simon Anholt Masterclass on Nation Branding is a unique one-day seminar designed to give government policy-makers, city and regional authorities, foreign direct investment professionals, trade bodies, tourist authorities, export promoters, NGOs, brand marketers and agencies – indeed anyone connected with the health of a national brand – the opportunity to learn the tools to help create outstanding reputations and economic success. The series of Masterclasses provides the opportunity to learn about nation branding from the leading authority on this subject - please book early to avoid disappointment.
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Simon Anholt The Nation Branding Masterclasses will be led by Simon Anholt, the leading expert on managing and measuring national identity and reputation. Simon is a member of the British Government’s Public Diplomacy Board and has advised the governments of the Netherlands, Jamaica, Tanzania, Iceland, Latvia, Sweden, Botswana, Germany, South Korea, Chile, Scotland, Croatia, Mongolia, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, The World Economic Forum and the World Bank. He is Founding Editor of the quarterly journal, 'Place Branding and Public Diplomacy'. His books include 'Brand New Justice', 'Brand America' and 'Competitive Identity – The New Brand Management for Nations, Cities and Regions'. He publishes three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index.
Comments from previous delegates
- “Simon is the best in the business on this subject.”
- “The Masterclass has changed my understanding of the Nation Branding concept.”
- “Great story teller. Simple stories. Brilliant lessons.”
- “I think it was a very good seminar; plenty to learn.”
- “Fantastic speakers; great ideas - definite concepts to take back to work.”
- “One of the best speakers I have ever met.”
what will you learn?
- How nations rank on The Anholt Nation Brands Index.
- Why Nation Branding is important to your country or business.
- How does a negative international standing affect you?
- How regions and cities can also be measured and monitored.
- The key techniques to understand and mould a national image.