ABOUT THE INDIAN SUBCONTINENT AND NATION BRANDING
From a “developing nation” just two decades back, India is leading the way for other nations in the Indian Subcontinent and is emerging as one of the decisive nations helping to shape the new world economy. This timely Simon Anholt Masterclass on Nation Branding will analyse the current brand of India and how it is impacting upon the global perceptions of the other nations of the region.
Led by Simon Anholt, the leading expert on managing and measuring national identity and reputation. Simon advises governments around the world, as well as organisations including the United Nations, The World Economic Forum and the World Bank.
IN ASSOCIATION WITH
PARTNERS
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OFFICIAL CHARITY |
| Thank you to all who attended this fantastic event. | |
| DATE | Thursday 3 September 2009 |
| CONTACT |
Clare Dewhirst for further details |
| DELEGATE FEEDBACK | |
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"Being in the media marketing business, it helps us understand that tourism authorities will continue with their branding exercises and we have to provide them with other options other than advertising" - Ishita Banerjee, RMA Media, India 2009 |
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"Fantastically managed event, very well orchestrated, good choice of speakers and content. Government of India officials would have profited by such an event" - Louise Sharma, Punj Lloyd, India 2009 |
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"It was managed very professionally & the choice of speakers was absolutely superb. With all Simon’s expertise and direction it kept all the participants involved. Nation branding helps us personally as well as economically. We feel great when we travel anywhere and a stranger knows of our wonderful country and its sites. Branding creates more visibility which gives us more business" - Nikki Rohinton Maloo, Cutting Edge Media, India 2009 |
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"It gave our clients like the Ministry of Tourism, Government of India, India Brand Equity Foundation , Suzlon Energy, Tata Consultancy Services and many more an exposure to what Nation Branding is about" - Faredoon Kuka, RMA Media, India 2009 |
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| GUEST SPEAKERS | |
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Sir Richard Stagg, KCMG, CMG, British High Commissioner |
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Amitabh Kant, Principal Secretary and Special Commissioner (Industries), Government of Kerala and author of “Branding India: An Incredible Story” |
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Leena Nandan, Joint Secretary, Ministry of Tourism, Governament of India |
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Ramesh Sharma, Chairman and Managing Director, The Moving Picture Company (India) |
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Suhel Seth, Managing Partner, Counselage India |
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09:00 WELCOME
Delnaaz Irani, BBC Correspondent and Presenter
09:10 OPENING ADDRESS
Leena Nandan, Joint Secretary, Ministry of Tourism, Government of India
09:30 UNDERSTANDING NATIONAL IMAGE
Simon Anholt
What is a national image? Simon will explain the basics of place branding and the links between perception and reality. Why is this important? How does a good image enhances competitiveness, and how doea a weak or negative reputation can block or reverse development? What makes perceptions change? Simon will end this first presentation by revealing the realities of altering a national image; when it happens, and why – employing many real-life examples from the last four centuries.
10:45 Refreshments
11:15 MEASURING NATIONAL IMAGE
Simon Anholt
Explaining the “Anholt Nation Brands Index”: A look at how national images are measured and analysed – with data trends since 2005. Which countries are rising and falling, and why? What do the winners have in common? Simon will reveal the qualities and assets that people admire in other countries.
12:30 Questions & Lunch
14:00 AFTERNOON KEYNOTE
Amitabh Kant, Principal Secretary & Special Commissioner, Government of Kerala; author of “Branding India: An Incredible Story”
DEVELOPING FUTURE VALUES FOR THE BRAND OF INDIA
Amitabh will reflect upon his experience on the Incredible India campaign and consider his current responsibilities for the development of industry and commerce to discuss how the strands of policy should integrate to build and promote a successful, competitive nation brand.
14:30 INFLUENCING NATIONAL IMAGE
Simon Anholt
Simon will now move onto Competitive Identity and will provide the framework for an approach to understanding, measuring and influencing the images and reputations of places. What is involved in building a national strategy? How does a country go about creating the teams, institutions, policies and conditions that equip countries to compete more effectively in the ‘age of reputation’. How can stakeholders be aligned? What structures are required for creating effective collaboration between tourism, foreign policy, culture, foreign investment, exports, civil society, education and sport?
15:30 Questions and Refreshments
16:00 NATIONAL IMAGE & THE INDIAN SUBCONTINENT
Simon Anholt
India’s international image has undergone something of a revolution during the last ten years. In living memory, no national reputation has changed so far and so fast. But just how deep and wide is India’s new “brand”? How robust would it prove to be in the face of possible setbacks? Does it really benefit Indian businesses, the Indian economy, politics, society, and India’s own self image, or is it just ‘window dressing’? Where does “Brand India” go next? And how can the rest of the Subcontinent share in India’s glittering new reputation? In this unique and hard-hitting masterclass, the ‘father of nation branding’ explodes the myth of marketing-based national image campaigns, and shows governments how they can truly begin to exercise some influence over that most critical of national assets: the reputation of the country itself.
17:00 PANEL DISCUSSION
Our panellists of the day include:
Ramesh Sharma, Chairman and Managing Director , The Moving Picture Company (India).
Suhel Seth, Managing Partner, Counselage India.
18:00 CLOSE